That whole link you posted @GrimEcho, reeks of “paid review” to me. 
(not from your part. I’m criticcizing the author)
At some point there the author goes to the insane length of saying: “What Apple is doing is not bad at all, because ISPs could do worst if they wanted”
This is literally the same as defending a rapist because “a police officer is allowed to have a gun, so he could kill you”. it makes zero sense as an argument. 
Or maybe I’m reading too much into it and the author just has no clue of what he’s saying…
Later on he starts to ramble that “there is no problem in capturing your data, because it’s really hard to find an use for an individual’s data”…
I mean… what? 
Is he really trying to justify that because he has no use for your private data, then it should be “no biggie” for apple (or anyone sniffing your traffic) to gather your data?
Or when he claims that “ISPs could get more data from you if they wanted”… Even if we ignore that that should never be a valid argument in defence of Apple’s actions, it is just plain wrong!
An ISP can only track what you send over the web. if you run an app that does not communicate online, such as a video player, the ISP could never gain access to that.
And Regarding Apple’s announcement…
I find it funny that they claimed basically the same thing before the iClouds Leaks scandal, which led to investigations that proved they actually kept some metadata they previously claimed never to.
So hard to take that as a reality.