Yeah but… it’s not like EMV have any real involvement in payment implants. They don’t have to actively develop anything, or provide significant help in any way to enable it to happen. If I understand correctly, all they have to do is let Vivokey sell secure chips that don’t expire.
How could that possibly blow up in their face from an image standpoint? If there’s backlash or outrage, it’ll be directed at Vivokey. The payment companies can just go “Meh… they can sell payment buttplugs too, what can we do about it?” Just like nobody blames camera makers when someone snaps offensive dirty pictures with them.