Well, a couple things here… if by EMV you mean the consortium that deals with payment standards, then these aren’t even the people having a say about it… they just help define standards so each individual payment company can work with payment hardware in some standardized way so there isn’t a MasterCard terminal and a Visa terminal etc… these guys have nothing to do with the current roadblock we’re facing.
If, by EMV, you mean EuroPay and MasterCard and Visa as separate payment companies, then you’re on the right track, but the issue has nothing to do with the technical side of things. There are a few simple “last mile” hurdles to clear here that are pretty dang standard stuff for any contactless payment device… it’s not about work or cost or technical issues what-so-ever.
There is a lot to address here but it’s irrelevant because its not the issue… in short, we don’t put static data on the chips which includes an account number or expiration, we put a token on which is like how Apple Pay works and has no expiration and can be updated at any time to associate with a new account number whenever you want… but again, not the issue.
This is my argument as well… but the higher-ups at these companies don’t see it that way. They see it as a huge market like the USA is filled with nutjob psychopaths who will scream MARK OF THE BEAST! MASTERCARD IS THE DEVIL! VISA IS DOING SATAN’S WORK FOR HIM! … that kind of shit… and stock market speculators are a jumpy bunch… which is fair because stock price has literally nothing to do with company performance and everything to do with the perceived action that other stockholders will take, such as dumping stock or buying it up, which is why the stock market is so stupid… it’s a game of teeter-totter (or see-saw if you go that way) but both people are afraid the other is going to jump off at any time… so the slightest wind one direction or the other and they jump right off and both crash to the ground.
Anyway… this is the situation… there’s no quick way around it as far as I can see… so we’re going to release Apex with no ETA for payment features to be turned on. Apex will have MasterCard and Visa payment applets and token keys loaded, but unless we get the green light from either company, there is an entire chain of companies involved who will not allow anyone to connect their bank accounts to the tokens in the Apex chips. I do have plans to re-approach this after Apex is released, but for now there is no ETA on payment features for Apex.