just to clarify… the banks are the “issuers” but MC/Visa/AMEX/etc. are known as “payment networks”… and they literally call themselves “payment schemes” in the industry. schemes. it couldn’t be more on the nose.
also it is the network operators themselves who are standing in the way… emvco simply sets standards so a terminal can read an amex just as well as a mastercard and there isn’t a need for separate terminals for each network… and that all payment instruments play nice with all payment terminals… at least that’s the goal.
anyways as @Satur9 said… there is no “forcing the issue” with them… the scheme is a top-down hierarchy where they have all the control over what happens on their network… anyone steps out of line or doesn’t tow the line, entire swaths of the ecosystem can be shut down on a whim from one of these networks… and they have done it before. Just the small buzz Walletmor created forced MC to investigate and it caused serious ripples in the payment industry… people lost jobs… suppliers blocked out Walletmor…
