It’s a me thing, not a you thing 
I did consider it also, for the same reasons as you mentioned.
BUT
I decided to go case sensitive for a number of reasons.
I thought the same a while ago with xEM, thinking nothing of it, UNTIL somebody wrote
exempt
Its fine now though, because, the NExT was the outlier, so I made the watched word as “The NExT”
Then somebody wrote
"The next implant i get will be…:
So this prompted me to contact the Discourse developers, and after some back and forth, and a very long time later, they finally fixed it
So now, since I asked for the ability to be able to do it, I really should use it.
Plus, it also “Teaches” people to write the implant name “properly”, and when they do, the reading of post become just a little more easy.
AND, the are some people that the “blue links” annoy (no idea why, it seems pretty inert to me), so this way there will be slightly fewer for them, but still plenty dotted around to make it easy for people reading a post/ thread of interest and a link straight to the webstore